My wife despises spreadsheets.

I don’t know how you feel about them, but I love ‘em.

Spreadsheets soothe my analytical brain.

But when I started writing online, I realized spreadsheets weren’t going to help me like they did in Finance.

All of a sudden I needed to understand SEO, sales, copywriting, marketing, funnels etc.

I didn’t even know what I didn’t know. Which is never a good place to be in.

I realized I needed to learn this stuff, fast.

And if you’re looking to start writing online in Web3 (or Web2 for that matter) you’ll need to learn it too.

There’s WAY too much to go over in one newsletter.

So today, we’re going to tackle the Twitter funnel.

WTF is a funnel?

Twitter isn’t social media.

It’s a marketplace and a networking tool.

So when someone reads your content there is a specific series of actions that a reader will take.

This is called a funnel or a “user journey.”

Let’s go through them one by one:

Tweets/Threads 

At the top of the funnel is your content that you write.

Tweets and threads reach the most people so they are at the top-end of the funnel.

This is why it’s important to write content and schedule it everyday (if you are not using a scheduler, you should!).

Your Header Image 

After someone reads your Tweet they may think, “Oh I liked that. Let’s check out this person’s profile.”

The first thing they will see is your Twitter banner or header image.

If you have a random picture of the skyline that doesn’t really tell the reader anything.

You’ll want to include an explanation of what you do in as few words as possible.

Let’s check out an example:

Rob Lennon has one of the fastest growing accounts on Twitter.

His banner image not only tells what he does, but it tells the benefit you get for following him.

People care about what benefits them.

If you’re in Web3, think about how you can update yours according to what you do.

Are you a DeFi writer? Are you a technical writer?

The reader should be able to tell what you do (and what benefit they get) by looking at your header image in 2-3 seconds.

So how do you make your own banner image?

Use Canva with a free account.

Your Bio

Ok so they’ve read your tweet, clicked on your profile and checked out your header image.

We are heading down the funnel.

Your profile should have the following things:

1. A specific benefit someone gets from following you

2. Your unique method

3. Your credibility (proof that following you is valuable)

Below are a few examples

If you are new and don’t have much “credibility” then you can simply say what you are building or working on.

Here is an example:

Or the Web3 version: “sharing what I learn as I build my Web3 creator business”

Anything that you have done that you are proud of and relates to what you are working on will do!

As a bonus, here is a free course from Rob Lennon that teaches you how to optimize your profile.

It’s better than most paid courses, so take advantage of it.

Pinned Tweet

If your reader is still interested, the next place they will look is at your pinned Tweet.

Some people like to use their best performing tweet.

This is social proof.

Some people prefer to have a summary tweet that tells a little bit more about them.

This is totally up to you.

Ultimately this is the last step in the funnel.

After reading this, your reader will either follow you or DM you or move on.

Let’s look at a few examples:

NFT_GOD’s pinned tweet is a recent tweet that’s he wants to continue to get exposure:

Sirka pinned a thread that is a compilation of all his creator tips. This is a good way to keep the reader engaged and will most likely win a follow.

Parker pinned one of his best performing threads and it immediately draws you in. You want to know more.

Those are the four steps of the Twitter funnel.

Nail those and you’ll be growing and expanding your Web3 network in no time!

Message me with any questions. I’m happy to help.

Have a great weekend!

-Savant